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We have been serving the Simpsonville and Greenville area for the past 20 years. Upstate Smiles, the Greenville and Simpsonville area cosmetic dentistry practice of William E. Bruce II D.M.D., P.A., to serve your cosmetic and dental health needs. The goal of this practice is to provide the very best possible dental care to our patients, so that each patient achieves optimal dental health throughout their lifetime.

Dr. Bruce of Upstate Smiles will constantly look at some of the best treatments he can use to greatly improve your smile and the way you feel about yourself.
Reviews (13)
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Teryn Traynham
Jun 26, 2022
Dr. Bruce and his team did a wonderful job replacing my old crowns. The process was painless and their attention to natural-looking aesthetics was exceptional.
Denise Henderson
Mar 21, 2022
I absolutely Love Dr. Bruce. Every one there is super nice. I was afraid of going to the dentist from the past, but they made my experience the BEST.
Ken Griffith
Mar 12, 2022
Wonderful staff, friendly and professional. Dr. Bruce, is the best in the area. He has been our dentist for 15+ years.
Talia Carter
Feb 22, 2022
I was looking for a dental office to attend because I had tried a couple around the area and they just didn't work out for me. My best friend told me about the dentist she goes to and all I could remember was something smiles. So when I looked it up Upstate Smiles was the first that popped up so I immediately called to schedule an appointment. So after speaking with my best friend she was like, Girl that is not the dental office I told you about.

Since they were able to get me right on in I didn't cancel my appointment and said I'll just try them out! My first appointment came and I was really nervous but the environment was very welcoming and soothing. Although I accidentallyscheduled an appointment with them, I instantly knew this was the place for me. I definitely recommend Upstate Smiles to everyone, and I'm so glad that I didn't cancel. So if you are looking for a great dentist, Dr. Bruce and his Team is where you want to be!
Robyn Lee
Feb 21, 2022
I traditionally hate the dentist but for the first time in my life, I had a phenomenal experience. Everyone was fantastic and kind; no pain or anxiety. I can't wait to go back and I recommend them for anyone!
Joe Bailey
Feb 10, 2022
Everyone there was very friendly and respectful of my time. There is no pressure to do anything you don't want to like at some other dentist's offices where they are trying to get you to do something extra that isn't completely necessary. 10 out of 10 would recommend!
Zandria Searles
Feb 08, 2022
My experience today was amazing. They are very friendly and polite as soon as you walk in the door you are greeted with a smile. Dr Bruce and his assistant was very professional, courteous and worked pretty fast. I was so insecure about my smile and my teeth but Dr. Bruce changed all of that. They kept me informed through whole process of everything he was getting ready to do before it hAppened. I just admit I was definitely nervous but the end result was well worth it. Thank you Dr. Bruce for giving me my smile and my confidence back. God bless you all
Daniela Natural Health
Jan 20, 2022
I cannot talk highly enough about the professionalism and competence of Dr Bruce and staff. I am recommending Upstate Smiles to anyone looking for dental care; even to those not looking: hey, does anyone want a great dentist? All the best to you, Upstate Smiles!
Catherine A.
Jan 11, 2022
Everyone at Upstate Smiles is super nice and friendly. My family has gone here for 15 years and Dr. Bruce has always done an excellent job. He is very personable and really listens to you. I highly recommend!
Michael Paladini
Dec 17, 2021
I have found my home for my dental needs! Can't say enough good things about them. Friendly and helpful staff, that make you feel at home. Very informative and communicated what they were doing through the whole visit. No high pressure sales like the chains. Scheduling was a breeze, with flexible times you should have no problem getting an appointment. So great to have them right here in our little town of simpsonville.
Neil T.
Jun 01, 2021
Friendly, supportive, flexible and always giving the best care. I am in my mid fifties and have been to many different dentists and this is the best I have come across after 1 implant, 5 crowns I have the experience to say that!
Jean M.
May 09, 2018
WOW, this guy is awesome. Highly educated and up-to-date on new procedures, does great work, and has far better prices than others I've found. Office staff and hygienists couldn't be nicer either. I've been to several dentists, trying to undo damage done years before, but I've found my new dental home. Thanks, Dr. Bruce!
Erin S.
Mar 17, 2017
I've been a patient at this office for over ten years and have always received the best care. I appreciate that they are ready for you when you arrive. The office is clean and the staff works efficiently and everyone genuinely is kind and pleasant. Dr Bruce is attentive to every detail and will do his very best to give you the prettiest smile. You won't be disappointed to trust this office with your dental care.